At Selph Strategies, impact is measured by clarity, credibility and connection. We help healthcare and mission-driven organizations bring important stories forward in ways that build trust and understanding.
We track the total number of placements across all media channels to measure visibility and momentum. This metric highlights how often your stories land and how consistently your organization shows up in the news cycle.
We measure how prominently your organization appears compared to peers and competitors. This helps assess leadership presence and influence within your market or specialty area.
We evaluate how audiences respond after a story runs, including clicks, comments, shares, and inquiries. This shows how effectively coverage drives real-world interest and action.
We monitor increases in search volume, branded queries, and website traffic tied to media activity. This demonstrates how earned coverage boosts discoverability and digital demand.
We track how media stories perform across social platforms through likes, shares, comments, and reach. This reveals how well your content resonates with online communities.
We assess how sustained visibility and consistent messaging reshape public perception over time. This reflects credibility, trust, and the strength of your long-term brand equity.
We do not publish detailed case studies or metrics publicly. Healthcare requires discretion, and we honor that. More detailed results can be shared privately during a consultation.
